New Delhi: Targetting Narendra Modi’s Gujarati background, Ajay Rai, the Congress candidate in the high-profile constituency of Varanasi, is banking on the ‘local versus outsider’ factor against the prime minister in the 2024 elections.
Rai’s strategy of projecting himself as the ‘son of the soil’ and dismissing Modi as a “pravasi” (migrant) or “bahri” (outsider) is not new. He has fought two Lok Sabha elections in Varanasi against Modi with a similar narrative, in 2014 and 2019, losing miserably on both occasions.
However, in this election, Rai has intensified his nativist card against Modi to new levels.
On May 28, speaking at a rally, Rai, in a laced attack on Modi, described him as a “thug” from Gujarat. Rai didn’t stop there. He even accused Modi of facilitating the takeover of the land of local farmers at petty rates by Gujarati businessmen, describing them as “Gujarati thugs.” While English language dictionaries describe ‘thug’ as a criminal or thief, in colloquial Bhojpuri, in which Rai was speaking, its nearest translation is to a ‘cheat’ or a ‘swindler’.
“The people here trusted a ‘bahri thug’ (thug from outside), who has continuously cheated you. He has fooled the public and acquired land from farmers for ‘aune paune daam’ (for a song) and sold it to Gujarati businessmen,” said Rai.
Congress leader Rahul Gandhi and Samajwadi Party president Akhilesh Yadav were on stage when Rai launched this attack against Modi.
A former five-time MLA from a seat in Varanasi, Rai started his career with the student wing of the Hindu nationalist outfit and the BJP’s parent organisation, Rashtriya Swayamsevak Sangh. The Congress appointed him as its state president in Uttar Pradesh last year. Rai is a Bhumihar and enjoys a support base among a cross-section of voters.
Rai referred to the police lathi-charge on farmers in May 2023 when they had gathered to protest against the acquisition of land for a new township project, Transport Nagar. According to the Varanasi Development Authority, the project would encompass four villages, Karandandi, Milkichak, Sarai Mohan, and Bairawan. In its first phase, the project would “transform” around 48 hectares of land.
Asking farmers to vote against Modi, Rai said it was “time to take revenge.”
“On June 1, send him back to Gujarat or else they will capture all your land. Nothing will remain with you. They will take everything and sell it to Gujarati thugs,” said Rai. The Congress candidate then said that “entire Varanasi” was worried that “Gujarati log (people)” were coming to the city and purchasing land belonging to farmers at petty rates. He also alleged that after Modi came to power and was elected from Varanasi, Gujaratis won all the contracts given to build roads and ports in the constituency. “Did anyone from Varanasi or UP get this contract? These Gujaratis have taken away all our things,” said Rai.
Speaking after Rai, SP chief Yadav also seemed to back this narrative as he took a dig at the Gujarati background of the BJP’s top two – Modi and Amit Shah. “Do you know what G-20 means,” he asked the people, referring to the G-20 Summit hosted by India, including Varanasi, last year. “G-20 means ‘Do Gujarat ke, Baki BJP ke zero’,” said Yadav.
He also raised the issue of police lathi-charge on farmers and promised that if the INDIA alliance was voted to power, they would not snatch their land but even if it was necessary to acquire their land, the government would do so after increasing the circle rates to the market rate.
What’s notable is that in the past elections, Yadav also used to play up the Gujarati card to target Modi. However, after realising that such a move may backfire in UP, where Modi’s Hindu nationalist credentials weigh over his linguistic background, Yadav and his party have toned down that line of attack.
Unlike Maharashtra, where the nativist Marathi manoos versus the Hindi-speaking migrants or Gujaratis is politically divisive, in the north Indian state, the opposition’s attempts to discredit Modi due to his Gujarati background have met with little success. Large populations of the state, especially young men from Purvanchal, where Varanasi is located, work as migrants in big cities and towns in Gujarat, Maharashtra, and other relatively more prosperous states.
Varanasi, though boasting an undeniably authentic flavour of Hindi and Hindu culturalism, is also home to several linguistic minorities, including people originally from Maharashtra, Gujarat, West Bengal, and Andhra Pradesh. Varanasi has also elected a Gujarat-origin man as mayor in the past and Shyam Dev Rai Chaudhari, a Bengali, was elected MLA from Varanasi South, the hub of cultural activities in the city, seven times in a row from 1989.
From 2014, Modi has, on several occasions, tried to affirm his relationship with Varanasi. If in 2014, he said he came to Varanasi on the call of “Ma Ganga,” in 2017, responding to Priyanka Gandhi-Vadra’s jibe against him that UP did not need an “outsider” to develop it, Modi described him as the “adopted son” of UP. Yadav’s wife Dimple Yadav had in 2017 tried to dismiss Modi as an outsider by quoting a line from a famous song from an Amitabh Bachchan movie – ‘Mere angane mein tumhara kya kaam hain‘.
When he was chief minister of UP, Yadav used to target Modi’s ‘Gujarat Model.’ In 2017, during the state elections, which he eventually lost, he caught Modi’s attention after he requested Bachchan to stop doing campaign ads for “Gujarat’s donkeys.” Yadav’s double entendre was inspired by Bachchan featuring in a Gujarat government tourism advertisement on a ‘Wild Ass Sanctuary.’ Yadav also landed himself in hot water in 2017 when he sardonically asked if, while states like UP supplied the country with jawans, anyone from Gujarat had ever laid down his or her life for the armed forces.
While Modi has wide acceptance in western and northern India, he still strives to build a bond with UP, which has elected him as MP twice in a row. In his speeches, he often talks about the relationship between Mathura and Dwarka, bound by the Hindu deity Lord Krishna. If Gujarat was his birthplace, UP has adopted him just as Krishna, though born in UP, considered Gujarat his ‘karma bhoomi.’
At a recent rally in Varanasi, Modi underlined that this was his first nomination for an election in the constituency without his mother. “Ma Ganga is my mother now. Ma Ganga has adopted me,” he exclaimed.
Modi’s campaign in Varanasi has also been about emphasising the fact that the constituency was electing a prime minister but an ordinary MP. This selling card has worked well for Modi since 2014.
But Rahul Gandhi thinks this might not be the case this time.
“This is a fight between Modi and Ajay Rai, not between the prime ministerial candidate Modi and Ajay Rai. Modi will not be prime minister, this is my guarantee. Ajay Rai can win this fight,” said Gandhi on May 28.
In 2019, Modi defeated Rai by over 5.20 lakh votes. This time Rai has the consolation of the SP’s support to the Congress. However, the result seems like a foregone conclusion, given the connection Modi has built with the constituency since 2014 and the mere fact that he is prime minister. Barring 2004, the BJP has regularly won Varanasi since 1991, though with a few hiccups.