New Delhi: The Bharatiya Janata Party has topped the chart of political advertisers on Google with an advertisement spent share of around 32%, while its rival Congress ranked sixth with a meagre 0.14% share.
Political parties and their affiliates have spent Rs 3.76 crore on advertisements since February 19, 2019, according to the internet giant’s Indian Transparency Report that was released on Thursday.
The BJP emerged as the top advertiser with a total advertisement expense of Rs 1.21 crore, accounting for around 32% of the total advertisement expenses on Google, it said.
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The Congress was ranked sixth with a total expenditure on advertisement of Rs 54,100 on Google.
BJP was followed by Andhra Pradesh’s Jagan Reddy-led YSR Congress Party, which spent a total of Rs 1.04 crore on advertisements, according to the report.
Pammi Sai Charan Reddy, another advertiser, spent Rs 26,400 to promote YSR Congress Party candidates.
Pramanya Strategy Consulting Private Limited, which was promoting the Telugu Desham Party (TDP) and its chief Chandra Babu Naidu, was ranked third with an advertisement expenditure of Rs 85.25 lakh, the report said.
Digital Consulting Pvt Limited, another entity that also promoted Naidu and his party, was ranked fourth with a total spending of Rs 63.43 lakh.
Google blocked the advertisements of four out of 11 political advertisers due to the violation of its ad policy, it said.